Duties and responsibilities.
√Demonstrate a creative and keen design sense to develop visually appealing marketing materials.
√Create original graphics and design elements to support marketing campaigns and initiatives.
√Pay meticulous attention to detail to ensure accuracy and quality in all marketing collateral.
√Conduct market research and analysis to identify consumer trends and preferences.
√Collaborate with cross-functional teams to align marketing efforts with overall business objectives.
√Monitor and evaluate the effectiveness of marketing activities, making data-driven recommendations for improvement.
√Stay updated with industry trends and best practices, incorporating innovative marketing techniques as appropriate
√Ability to develop a strategy from an in-depth analysis of consumer and/or customer insights.
√Comprehensive program development skills, from broad-reach advertising to highly targeted, direct marketing across all relevant marketing channels and platforms.
√Ability to forge strategic alliances with key partners who can extend and build brand and company relevance.
√A track record of new product development with strong marketing and communications skills.

Requirements
√Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
√Experience in marketing, with at least 10+ years in a leadership role within the FMCG industry.
√Deep understanding of the beverages sector and consumer behaviour.
√Proven experience in developing and implementing successful marketing strategies and campaigns.
√Strong Brand Development and Management skills.
√Understanding of RTM.
√Experienced in Portfolio Management.
√Strong analytical skills and proficiency in marketing analytics tools.
√Excellent leadership, communication, and interpersonal skills.
√Creative thinker with the ability to translate ideas into actionable plans.
√ Ability to thrive in a fast-paced, dynamic environment.
√Most preferably a candidate from Kenya